As a business owner, it’s your job to keep your customers’ needs in mind and make their experience as convenient and positive as possible. This includes the checkout process on your e-commerce site. Customers need to trust that their information is kept safe and secure obviously, but it also needs to be a quick and easy checkout or else they likely won’t return.
So how exactly can you make the e-commerce checkout process simpler? Well there are a few different things you can do, as you’ll see.
Team Up with a Company that Offers Real Solutions
Instead of going about things on your own, it’s wise to team up with a company that offers reliable, trustworthy, and effective e-commerce solutions. Weaveability is an excellent example of just such a company. It is an omni-channel B2C SAP e-commerce solution meant for SAP B2B portals.
A system like this is important because it’s able to provide real-time information. Additional applications such as SAP Contact Centre can make the job of customer service representatives easier and you’ll find you won’t be putting as much of a strain on your IT department. Another bonus is that it tends to speed up the process, something that is of the utmost importance to your busy customers.
Don’t Leave Shopping Carts Abandoned
One of the most common problem with e-commerce sites is that shopping carts go abandoned. Customers take the time to browse through your offerings and add things to their cart, but then they fail to finish the process. Those in the business believe as much as 70% of all shopping carts go abandoned, which is quite a large number. Why is that? If they are leaving the carts abandoned, then you are missing out on all kinds of sales.
A lot of this can be attributed to slow page loads. If the pages are slow to load, then it is pretty much a given that the customer will end up giving up out of frustration.
Cut Out Unnecessary Steps
If the pages seem to be loading properly and quickly on your site but you’re still seeing a lot of shopping cart abandonment, then it’s time to look at the checkout process itself. It’s important to keep the process as brief and straightforward as possible. You don’t want to lose customers because they got confused or they ran out of time to complete the steps. Ask yourself if there are any steps you can eliminate or maybe merge into one.
Clearly Display the Cart and its Objects
Another tip that businesses are using with positive results is to make sure the shopping cart is clearly visible at all times with an icon that shows the number of items in the cart. This will alert visitors that they do in fact have items in their cart. When they click on their cart the items should be clearly listed and described, preferably with a picture. The cart total should also be visible.
E-commerce is tricky business. It’s all about offering the customers what they want and where they want it without coming across too pushy and too in their face.