Marketing

3 Reasons why Digital Marketing is Essential for B2B Companies [Infographic]
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3 Reasons why Digital Marketing is Essential for B2B Companies [Infographic]

For some reasons, many B2B businesses fail to take advantage of the power of online marketing. While many B2B businesses rely on offline techniques such as cold calling, direct mail, and referrals, they are leaving tons of viable leads on the table by not using digital marketing. In this article, we’re going to touch on some of the reasons why [...]

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5 Brands Successfully Using Music for Their Brand’s DNA
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5 Brands Successfully Using Music for Their Brand’s DNA

Many companies are working alongside artists to create effective branding that attracts consumers. We are therefore providing an in-depth look at the five brands successfully using music for their brand’s DNA. Auster First up is Auster, who is offering the perfect blend of music, art, fashion and flavor in their branding. The curated marketplace believes in working in harmony alongside [...]

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Get Your Message Across with Outdoor LED Signs [Infographic]
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Get Your Message Across with Outdoor LED Signs [Infographic]

In the days before advertising, the main way people had to exchange information was word of mouth. Today, there are numerous ways for businesses and others to get their messages out to the public. One type of communication device is an electronic message board. They are capable of displaying several messages. The boards are also able to use all types [...]

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The Pros and Cons of Using AdSense In Your Business
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The Pros and Cons of Using AdSense In Your Business

The majority of bloggers and website owners put in a lot of work to make sure their online real estate is successful and profitable. An effective way to cover operating costs for the website or blog is to earn money through the use of online advertising. Sites that are larger or more popular can actually create a viable income through [...]

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Combining Online Ads with PR
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Combining Online Ads with PR

Ads are great for boosting exposure and gaining early traction. Ad networks such as Pub Native allow you to reach a very targeted market segment without spending a lot of time or money in the process. For long-term, sustainable growth and more detailed results – such as for when you’re aiming for user acquisition – ads are just the first [...]

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Low cost marketing techniques
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Low cost marketing techniques

If you’re starting up a new business or you’re simply looking for ways to save money with your marketing, then there are a number of methods that you should be considering. Some marketing techniques take effort rather than money, so if you have some time to invest then you could build a low cost marketing strategy by looking into some [...]

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The Main Benefits of Digital Signage for Quick Service Restaurants
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The Main Benefits of Digital Signage for Quick Service Restaurants

Today, digital signage in quick-service restaurants is still not the norm, even though up to 70 percent of sales stem from digital signage in a drive-thru. However, this is going to change when owners see that qsr digital signage means higher profits. Static boards are not only expensive, they are difficult to update. Digital menu boards are the solution, and the benefits [...]

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Instagram Marketing Tool Checklist
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Instagram Marketing Tool Checklist

With over 300 million users to date, there is no denying that Instagram is one of the best platforms for launching a brand. The platform’s potential for connecting brands to their many users paved the way for third-party developers to develop Instagram-suited marketing tools. Using Instagram by itself will not get the best results possible, however. One must take advantage [...]

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5 Affiliаtе Marketing Tactics that Generate Traffic
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5 Affiliаtе Marketing Tactics that Generate Traffic

You may be tempted to build your website and call it a day.  It doesn’t work that way anymore.  In fact, 78% of marketers are struggling to generate traffic with their campaigns. So if you’re struggling with traffic, don’t panic! Where they may not be a magical wand, there are proven opportunities that can help generate traffic. Leverage these 5 [...]

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7 Ways Ecommerce Sites Can Liquidate Their Back Stock
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7 Ways Ecommerce Sites Can Liquidate Their Back Stock

As holiday shopping begins to wind down, some ecommerce vendors might find that they have more leftover merchandise than they expected. For many sellers, liquidation seems like a bad word, but in truth it’s just part of business. While there are various ways enterprise ecommerce sites can reduce occurrences of surplus (including limiting seasonal items or assessing market interest before [...]

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