Ads are great for boosting exposure and gaining early traction. Ad networks such as Pub Native allow you to reach a very targeted market segment without spending a lot of time or money in the process. For long-term, sustainable growth and more detailed results – such as for when you’re aiming for user acquisition – ads are just the first step. You also need to use other internet marketing instruments as well as online PR to achieve the desired results.
Online PR has come a long way, according to recent studies by the George Washington University and its online SPR program. Online PR campaigns are now more measurable than ever before, allowing brands and corporations to get instant insight into the effectiveness of their public relations efforts in real-time. Things such as user engagement are also used as part of the measured metrics.
You can learn more about online PR and how it can work really well with advertising from Measuring Online Public Relations Effectiveness, an infographic by the George Washington University.