Marketing

5 Essential Advantages of Fleet Cards to Businesses
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5 Essential Advantages of Fleet Cards to Businesses

Nowadays, fleet cards are one of the most essential means of businesses of any size. These cards are restricted to lubricants, fuel, and oil purchases. Also, they can be used for vehicle maintenance and other expenses concerning your fleet company. As a fleet manager or owner, you are going to save a lot of money by using cost-efficient fuel cards, [...]

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The Key Reasons Why Your Email Marketing Campaign is Failing
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The Key Reasons Why Your Email Marketing Campaign is Failing

The email is one of the oldest and most ignored tools of communication for both individuals and businesses. Many so-called marketing experts will tell you that the email is dead and there’s no point in investing money and resources in emailing campaigns. However, numbers and specialists say a different story. According to entrepreneur.com, the email is still alive and kicking [...]

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Your Business Flyer Must Stand above the Competition
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Your Business Flyer Must Stand above the Competition

In every aspect of your business operations you must present you and your company as head and shoulders above your competitors. There are effective and inexpensive ways to deliver the message about your brand and the products and services that you want to promote. For example, if you decide to incorporate flyer printing into your marketing campaigns, you have to [...]

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Label printing – still the best form of advertising?
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Label printing – still the best form of advertising?

If product advertising can be simply defined as the means by which you catch the customer’s attention and persuade them to choose your product rather than those of your competitors, then you’d be hard pressed to find a more effective form of advertising, particularly at point of sale, than attractive and effective labelling. What’s more, with modern colour digital or [...]

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Key Advantages of Investing in Exhibition Stands
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Key Advantages of Investing in Exhibition Stands

An exhibition stand can be used at a trade show to help you to boost your brand awareness and this is an important part of any modern company’s marketing strategy. One of the key advantages to exhibiting at a trade show is that your audience are already interested in what you are offering, as people only attend shows that appeal [...]

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What Online Marketing Strategies Should My Company Be Using?
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What Online Marketing Strategies Should My Company Be Using?

Online marketing is an important and advantageous mechanism business owners can use to keep their companies moving forward. However, many corporate leaders don’t know which digital advertising strategies to use in order to facilitate ongoing growth and expansion. If this is your corporate dilemma, don’t worry. Instead, start using some or all of the following online marketing strategies: 1. Shopping [...]

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What is video marketing? Tips for use in promoting your business
by in Marketing

What is video marketing? Tips for use in promoting your business

In Internet more and more people using multimedia devices. Visual and multimedia content are becoming more important (over 40% of Internet traffic is consumed by watching videos) and online advertising increases each time more investment in creating online videos. You can use video tutorials and examples for product use, welcome your visitors to your site, and show the most important [...]

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Striking a Business Balance: Reasons You Shouldn’t Forget About Direct Mail Marketing
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Striking a Business Balance: Reasons You Shouldn’t Forget About Direct Mail Marketing

Successful marketing requires a careful balance and the use of many different kinds of media. No matter what kind of business you own, you probably already have a company website and a Facebook page. Maybe you started a blog or set up an Instagram account to engage with your customers directly and build your brand. While all of those strategies [...]

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Marketing Mainstays: How to Increase Profits Using Promotional Products
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Marketing Mainstays: How to Increase Profits Using Promotional Products

No matter what kind of business you own or what niche you fall into, marketing is always a challenge. There are many ways to market a business, but getting the word out about a new product or upcoming grand opening can often be expensive. Fortunately, there are lower cost ways to spread the word about your business and get the [...]

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Everything You Need to Know About Catering Your Conference
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Everything You Need to Know About Catering Your Conference

Providing catering at a conference is necessary to keep attendees tended to and focused, but it can be a daunting process.  Here are several of the most important elements to consider when planning catering for your next conference. Find the right caterer for you!  Every event is different and therefore calls for a different set of needs.  Before you select [...]

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