Marketing

Common-Sense Small Business Marketing Tips
by in Marketing

Common-Sense Small Business Marketing Tips

Let’s face it – most small companies are not in the marketing business.  Whether you are an engineer, an architect, or something else equally interesting, the fact is that you need clients and growth to remain profitable.  How can you achieve this?  It takes a sound marketing strategy to bring in new work and set your business apart from the […]

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Putting Your Email to Work for You
by in Marketing

Putting Your Email to Work for You

By now, using email to help market your products and services is pretty much “old hat.” It’s stranger not to engage in email marketing than it is to set up your own list and start collecting recipients. That doesn’t mean, however, that email marketing hasn’t changed since entrepreneurs started using it. On the contrary! Email marketing has changed significantly–and there […]

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Top Three Tips to Succeed with Your MLM Business
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Top Three Tips to Succeed with Your MLM Business

Would you like to know how to succeed in the MLM business? In this article, we are going to offer three valuable tips to succeed in any MLM or direct selling business. If you want to be a top earner in any kind of MLM business, you must consider the following: 1. Take control of your own lead generation You […]

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Sales 101: Sell Me This Pen
by in Marketing

Sales 101: Sell Me This Pen

We’ve all, at one point or another come face to face with this exercise. Whether you deem it a sufficient, qualitative gauge of a salesperson’s ability to think on their feet or a cruel request designed to see an inexperienced seller squirm, knowing how to sell and to whom is arguably the most important skill any intrepid entrepreneur should master. […]

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Why Trade Shows are a Key Tool for Marketers
by in Marketing

Why Trade Shows are a Key Tool for Marketers

When it comes to business marketing, many professionals fail to recognize the benefits of attending trade shows. As a result, trade shows may come and go, but the business is unable to take advantage of that opportunity for new promotion. So keep reading to learn more about why trade shows are actually a key tool for marketers, and why marketers […]

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How to Handle Your First Business Expo
by in Marketing

How to Handle Your First Business Expo

Business expos (exhibitions) are becoming more and more popular and more and more vital to the continuing success of businesses, particularly SMEs. There are specialist ones like Brighton SEO for the Digital Marketing industry or generalised ones that can be found up and down the country in every county and major town. Preparation If this is your first time hosting […]

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5 Essential Advantages of Fleet Cards to Businesses
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5 Essential Advantages of Fleet Cards to Businesses

Nowadays, fleet cards are one of the most essential means of businesses of any size. These cards are restricted to lubricants, fuel, and oil purchases. Also, they can be used for vehicle maintenance and other expenses concerning your fleet company. As a fleet manager or owner, you are going to save a lot of money by using cost-efficient fuel cards, […]

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The Key Reasons Why Your Email Marketing Campaign is Failing
by in Marketing

The Key Reasons Why Your Email Marketing Campaign is Failing

The email is one of the oldest and most ignored tools of communication for both individuals and businesses. Many so-called marketing experts will tell you that the email is dead and there’s no point in investing money and resources in emailing campaigns. However, numbers and specialists say a different story. According to entrepreneur.com, the email is still alive and kicking […]

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Your Business Flyer Must Stand above the Competition
by in Marketing

Your Business Flyer Must Stand above the Competition

In every aspect of your business operations you must present you and your company as head and shoulders above your competitors. There are effective and inexpensive ways to deliver the message about your brand and the products and services that you want to promote. For example, if you decide to incorporate flyer printing into your marketing campaigns, you have to […]

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Label printing – still the best form of advertising?
by in Marketing

Label printing – still the best form of advertising?

If product advertising can be simply defined as the means by which you catch the customer’s attention and persuade them to choose your product rather than those of your competitors, then you’d be hard pressed to find a more effective form of advertising, particularly at point of sale, than attractive and effective labelling. What’s more, with modern colour digital or […]

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