Category: Business

The growing cost and dangers of cybercrime

The growing cost and dangers of cybercrime

If you run any kind of website – big, small, personal or commercial – chances are, at some point you’ll have fallen victim to some form of malicious attack. Cybercrime is a real and present danger for all websites and web applications – so much so that the majority of business owners now cite the threat of hacking as their […]

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Should You Buy A Motorhome For Your Business?

Should You Buy A Motorhome For Your Business?

When you think about a motorhome, you might think that it is more suited to a family rather than a business. However, tons of business owners, especially those just starting out, find that investing in a motorhome is actually a useful investment for a number of reasons. Below, we are going to look at some of the benefits of doing […]

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The Changing Picture of Political Marketing

The Changing Picture of Political Marketing

Marketing is a rapidly evolving field and this can be seen especially with political marketing. Budgets get bigger each year, and campaigns become more and more adept at reaching their target audience. How exactly does this play out though, and how will political marketing continue to change? Here are five key points that’ll give you the edge. Online Spend Just […]

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Why it’s essential for you to protect your business from data leaks

Why it’s essential for you to protect your business from data leaks

If it seems like the data breaches you are seeing reported in the headlines are getting bigger and bigger as the years pass, you’re probably not imagining it. Cybercriminals have been working harder and harder to get their hands on companies’ sensitive data – and, sadly, even small businesses are a major target. That’s largely because threat actors know businesses […]

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3 Great Ways to Take Care of Your Customers

3 Great Ways to Take Care of Your Customers

oNo matter what business you’re in, taking care of your clients is one key way for making sure your business grows and lasts. Time and energy spent on optimizing the customer experience and developing a positive relationship with your customers will always be beneficial. There are many different ways you can look to take care of your customers, both on […]

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Overcoming the Struggles Female Entrepreneurs Face

Overcoming the Struggles Female Entrepreneurs Face

Over the last two decades, the number of women-owned companies in the US has increased by 114%. Even though this data is a great milestone for business-minded females, the narrative behind this figure shows some startling truths. The reason for the exponential increase in female-owned companies is linked to many challenges women encounter in their workplace. For this reason, women […]

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How to Change Your Career in 2021

How to Change Your Career in 2021

The massive global shift in 2020 has completely upset the job market. Even if you were one of the lucky ones who were not made redundant, working from home and during a pandemic opened many people’s eyes about their life, their career trajectory, and what they want to do with their lives. It can be all too easy to fall […]

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4 Top Tips on How to Become a Successful Entrepreneur

4 Top Tips on How to Become a Successful Entrepreneur

Do you have a business idea that you know is going to prove popular with consumers? Have you got a burning desire to maximize your potential in a professional capacity? If so, you should definitely devote your time and efforts towards becoming a successful entrepreneur. Embarking down this career path isn’t going to be easy; there’s no denying that, but […]

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2021 Will be Better for Small Business Owners

2021 Will be Better for Small Business Owners

There’s no doubt that 2020 was a terrible year for small business owners. Several budding entrepreneurs decided to pause their plans because of the health crisis. Even established businesses didn’t survive because of the pandemic. 2021 can be different. There are already positive signs on the horizon. There are reasons to be hopeful and think that 2021 is the perfect […]

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5 Top Tips for Improving Your Company’s Customer Service

5 Top Tips for Improving Your Company’s Customer Service

No matter what type of organization you run or what industry you operate in, you must go above and beyond to optimize your customer service. How you interact with potential clients will profoundly impact the number of sales you make. This will affect your profit turnover and, ultimately, your business’s bottom line. If you want to take your company to […]

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