With more people switching to smart phones and the sudden rise of second screen utility, more businesses are offering apps along with online services.
According to the firm “Chelsea Apps Factory“, 49%of smart phone users rely on apps for searches and information. Despite this sudden surge in app utility, app creation won’t necessarily benefit the user or developer if the app is poorly made. In fact, many hastily made apps create more problems than they solve, or don’t solve any problems at all. These three reasons are why an app doesn’t always work and how that can be fixed.
The App Doesn’t Solve a Problem
Apps need to solve a problem. Whether that solution is providing customers with an easy way to access and use coupons using an iPhone app for Valpak, or an app that solves the problem of boredom, an app without a purpose is a waste of time for the developer and the user.
Before developing or downloading an app, ask what problem it’s addressing and in what way it makes the user’s life easier. If there’s no discernible reason for its use, don’t develop or download the app. A useful app benefits both parties. The developer is able to share their message while the user has a problem simplified through simple, direct mobile access.
The App Isn’t Intuitive
Technology has evolved to the point where even children are fully capable of running an iPad, which is why it’s so baffling why so many apps require excessive directions and extensive learning to operate. Apps that aren’t intuitive enough to handle after a single use get deleted or abandoned.
With the exception of highly specialized apps, apps need to be accessible to the general consumer. If a customer is going out to eat and is interested in searching for restaurant coupons using certain apps, they want easy access to that category of coupons rather than scrolling through the entire list of grocery coupons and local deals. If the average smart phone user can’t easily understand and navigate the app, the app is useless to the developer and user.
The App is Buggy
It’s said that a user needs to feel engaged within ten seconds of landing on a website or the user will leave. This can be translated to apps where users need to feel at ease with the design and usefulness of the app or abandon it. Apps that crash and freeze can eat up any goodwill established during first impressions and be relegated to the trash.
On the developers end, creating a functional, useful app is never truly finished. Consistent updates to address new operating systems and user concerns is a mandatory activity to keep users engaged and satisfied with the app. Users need to shop around when it comes to apps, finding the most useful and consistent app offered.
A high quality app is a benefit to users and the developer but the sudden popularity of apps has created a boon of impractical, poorly executed apps that benefit no one. Creating an app that solves a problem for the user and provides a fully intuitive experience free of bugs and freezes will address the problems seen with most poorly rated apps.
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