The Pros and Cons of Using AdSense In Your Business

rreteteThe majority of bloggers and website owners put in a lot of work to make sure their online real estate is successful and profitable. An effective way to cover operating costs for the website or blog is to earn money through the use of online advertising. Sites that are larger or more popular can actually create a viable income through online advertising.

If you are looking for a simple, hands-free way to make some money from your blog or website, you may want to consider Google AdSense. AdSense is the biggest web based advertising network, and the network will pay you every time a visitor on your website clicks on an ad that is on the site. However, before you sign up for AdSense to supplement site monetization, you may want to consider the advantages and the disadvantages.

Site Content

This is the key element that will continually attract visitors to your site initially, and will help determine your site’s ranking. Using an internet based advertising network like AdSense will reduce the amount of space that will be available for you to post updated content. This may disappoint visitors who are looking for more written content and less ad content on your site.

However, the advantage to this is that AdSense will automatically install ads on your site that are related to the content on your site. Some bloggers and website owners believe that ads actually increase the value of the overall content on the site, and visitors will be encouraged to stay on the website longer. Ads are also available in a variety of sizes so you can reduce their size to increase space on your site if needs be.

Revenue and Profits

One of the primary reasons why webmasters and bloggers choose to place AdSense on their websites and blogs in the first place is for the potential revenue. However, the amount of income can vary depending on several factors, including the amount the advertiser is willing to pay for clicks and the industry that you are in.

How Popular is Your Site?

Advertisers are generally willing to pay a lot more for keywords that are competitive, and they are also willing to pay for the clicks. In addition, popular websites that have a large subscriber base or receive a lot of traffic can attract premiums. AdSense places a payment threshold on payouts, and a smaller site may take longer to reach this threshold than a more established site.

Site Design

How your site feels and looks is also important to visitors. This is true because the design of the site is often related to how user friendly the site is. The easier the site is to navigate, the longer your visitors will remain on it.

Unfortunately, AdSense can reduce your site’s appeal to visitors. Large, obtrusive ads can deter visitors from staying on your site, and over time, can reduce traffic to your site. On the other hand, AdSense does allow bloggers and website owners to use customizable ads that easily blend with the site’s design.

So, if you have a site with lots of web traffic, Google AdSense may be the right choice for you as an additional source of revenue. However, also consider the pros and cons before choosing any online advertising network. You may also want to check out to consider alternatives in case your site has been given an AdSense ban.

Published by Kidal Delonix (1194 Posts)

Kidal Delonix is a contributor to Mr. Hoffman's blog. The views and opinions are entirely his/her own and may not reflect Mr Hoffman's views.

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