Category: Marketing

What types of people can brands target with high street advertising?

What types of people can brands target with high street advertising?

It’s tempting to think that online advertising platforms like Google Ads and Facebook Ads have rendered comparatively traditional, offline means of advertising irrelevant. However, what Marketing Donut calls “out-of-home (OOH) advertising” actually has various compelling advantages over web-based advertising. When poster- or screen-based ads are displayed on the high street, they are bound to get noticed by a wide range […]

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How to effectively market your business online

How to effectively market your business online

Given the recent boom in online shopping, it is necessary for all businesses to market themselves online in order to keep up with the competition. Shoppers use the internet to research products, window shop, and even make purchases; not having your business available online to assist with these tasks is a huge missed opportunity. Nowadays, there is much more than […]

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3 Ways to Keep Your Marketing Budget Down

3 Ways to Keep Your Marketing Budget Down

Marketing campaigns can have a phenomenal effect on your business’s growth and reach, but they can also be costly. Certain types of advertising (especially PPC and social media-based) can quickly spiral out of control. Companies sometimes end up plowing ever-increasing amounts of money into adverts. Keeping budgets under control might seem difficult, but it’s essential for sustainable growth. #1 Use […]

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A Marketing Guide for Beginners

A Marketing Guide for Beginners

Marketing is a fundamental part of running a profitable business. A solid marketing strategy will build brand visibility, drive online sales, and increase profit margins. That said, marketing techniques are constantly evolving, and keeping up can be difficult. If you’re struggling with the marketing side of your business, then here is a complete marketing guide for beginners. What is the […]

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The Changing Picture of Political Marketing

The Changing Picture of Political Marketing

Marketing is a rapidly evolving field and this can be seen especially with political marketing. Budgets get bigger each year, and campaigns become more and more adept at reaching their target audience. How exactly does this play out though, and how will political marketing continue to change? Here are five key points that’ll give you the edge. Online Spend Just […]

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Pay per click: The most widely used model of online advertising

Pay per click: The most widely used model of online advertising

Due to the popularity of Google Adwords (Google’s online advertising management platform), pay per click (PPC) has become the most widely used online ad-buying model today. What is the pay per click? The pay per click is an online payment method for ads in which you only pay when a user clicks on the ad or banner. This is an important advantage for you, the advertiser because you will […]

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4 Interesting Ways to Promote Your Business

4 Interesting Ways to Promote Your Business

When you run a business, some tasks need to be done, no matter what. It won’t matter how big or small your business is or what you sell. It won’t matter whether you work solely online, or you have a premises or travel to people’s homes. Whatever you do and however you do it, one of the most important tasks […]

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Customer communications surefire tips for 2020 and beyond

Customer communications surefire tips for 2020 and beyond

The New Year brings a new start as well as a new decade. For a lot of companies, this signifies a new opportunity to change the way they do things – particularly how they communicate with their customers. 2020 brings the chance to look at the progress of your communication strategies and set goals for where you want to be. […]

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Why Should You Incorporate Magento 2 Customer Groups?

Why Should You Incorporate Magento 2 Customer Groups?

The first thing to understand if you want to run a successful ecommerce business is that each of your customers has different needs. You will be dealing with customers from all over the globe. Some will be part-time customers, while others are loyal customers who stick by your side all year round. Their style and preferences are different too not […]

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Why Trade Shows are Important for your Business

Why Trade Shows are Important for your Business

Trade shows are a platform to showcase your brand or business, there are a lot of benefits of showcasing your brand at a trade show. There are a lot of ways that trade shows can improve your business. It is an effective way of getting your name out in the market. It increases the credibility of your business and you […]

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