Marketing is a fundamental part of running a profitable business. A solid marketing strategy will build brand visibility, drive online sales, and increase profit margins. That said, marketing techniques are constantly evolving, and keeping up can be difficult. If you’re struggling with the marketing side of your business, then here is a complete marketing guide for beginners. What is the […]

Marketing is a rapidly evolving field and this can be seen especially with political marketing. Budgets get bigger each year, and campaigns become more and more adept at reaching their target audience. How exactly does this play out though, and how will political marketing continue to change? Here are five key points that’ll give you the edge. Online Spend Just […]

Due to the popularity of Google Adwords (Google’s online advertising management platform), pay per click (PPC) has become the most widely used online ad-buying model today. What is the pay per click? The pay per click is an online payment method for ads in which you only pay when a user clicks on the ad or banner. This is an important advantage for you, the advertiser because you will […]

When you run a business, some tasks need to be done, no matter what. It won’t matter how big or small your business is or what you sell. It won’t matter whether you work solely online, or you have a premises or travel to people’s homes. Whatever you do and however you do it, one of the most important tasks […]

The New Year brings a new start as well as a new decade. For a lot of companies, this signifies a new opportunity to change the way they do things – particularly how they communicate with their customers. 2020 brings the chance to look at the progress of your communication strategies and set goals for where you want to be. […]

The first thing to understand if you want to run a successful ecommerce business is that each of your customers has different needs. You will be dealing with customers from all over the globe. Some will be part-time customers, while others are loyal customers who stick by your side all year round. Their style and preferences are different too not […]

Trade shows are a platform to showcase your brand or business, there are a lot of benefits of showcasing your brand at a trade show. There are a lot of ways that trade shows can improve your business. It is an effective way of getting your name out in the market. It increases the credibility of your business and you […]

Are you struggling to differentiate your company from the competition? Poor online visibility may be one root cause of your woes. Fortunately, you don’t have to hire a white-shoe marketing firm to significantly improve your online presence. With the exception of #1 and perhaps #5, none of the strategies outlined below require any out-of-pocket investment. Target Common Search Terms (But […]

What’s an elevator pitch? According to Investopedia, a site that helps you understand complex business and financial concepts, elevator pitch is “a slang term used to describe a brief speech that outlines an idea for a product, service or project. The name comes from the notion that the speech should be delivered in the short time period of an elevator […]

Finally! After your stressful planning, diligence, and vigilance, your efforts finally paid off and you had a successful event. It’s a wonderful feeling, right? Yes, it is! But things don’t stop there. I bet you feel so proud of yourself, and you should be, but there is still a lot of work to do. You see, the event was just […]