How Policies Help Mobile Gaming Apps Succeed

thumbnail_12 - hoffman-info.com_1If you take a look at the list of the most played mobile games all over the world, you’ll see that they are mostly the same in all countries. Playtika’s Slotomania, for example, is constantly in the top 10, sometimes in the top 20, grossing apps in Apple’s App Store. Its success in certain countries – the US, Canada, and Australia – is constant. As it happens these are the same countries that have restrictive policies against the “real thing” – operators that offer the same games as Slotomania, only playable with real money, for real money wins.

Superior quality and numbers

If we compare Slotomania to the All Slots Casino Australia, available at:, one of the popular real money operators out there, the differences show at first sight. The All Slots Casino Australia has not only a superior game variety – over 750 titles in its downloadable suite, compared to the barely 100 in the Polish developer’s app – but much better game quality. No wonder, since the developer providing the All Slots Casino with its games is one of the oldest, most respected such companies, with a history of over two decades. The All Slots Casino offers its players not only real money online entertainment, but a free variant as well, with players having the opportunity to log on to the service in “practice mode” at any time. All Slots Casino players can play all their favorite pokies, card games, and more with no money involved – just for the fun of it.

But real money gaming venues are restricted from promoting their services in several countries. But the players want to play their games, so they either choose to do it in the “gray zone”, or choose a social version, with no real chance to actually win.

Restrictive policies help freemium apps to thrive

If you take a look at the daily revenue stats published by Think Gaming, you’ll see that social casinos are constant among the top grossing games on mobile devices. Titles like Playtika’s Slotomania, Big Fish Games’ Big Fish Casino or IGT’s DoubleDown are never too far from the top spot on the list. Even if they are not the top grossing apps on any platform, they are always close to the top. And even if the top 5 list changes quite often, these three always remain among the preferred games of players – especially in countries with a pronounced stance against international operators.

Slotomania, for example, is currently the third on the list of the top grossing apps in Australia. At the same time, it doesn’t even make it into the top 20 in the United Kingdom, where real money gaming is regulated rather than banned. This shows that players do want to play pokies on the go, and if they can’t get the ‘real thing’, they go with the next best thing – social games. The same social games that make a fortune thanks to these governments’ restrictive policies.

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