What types of people can brands target with high street advertising?
It’s tempting to think that online advertising platforms like Google Ads and Facebook Ads have rendered comparatively traditional, offline means of advertising irrelevant. However, what Marketing Donut calls “out-of-home (OOH) advertising” actually has various compelling advantages over web-based advertising. When poster- or screen-based ads are displayed on the high street, they are bound to get noticed by a wide range […]
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