While the importance of social media marketing is generally accepted, the fact that people don’t question its value is all the more reason to think about exactly what its value is. The goals of social media marketing can’t be just to gain likes, fans, and retweets. These things are not ends, but means to an end. Social media marketing is […]

Do you have a great idea for a new startup? It’s easier than ever to get a business off the ground. Though the overall rate of business formation is declining, per CityLab, businesses that do form today are more dynamic and growth-oriented than their predecessors. Young companies valued at $1 billion or more remain vanishingly rare, but plenty of budding […]

The recent mass growth of small business start-ups has all but dominated the global marketplace, some making hundreds of millions of dollars each year, as their new and innovative way of working is much more adaptable to reaching the modern consumer. However, there will always be some lessons that small companies will have to learn from the big companies. Hosting […]

For those unfamiliar with the term, biometrics refers to the measurement or statistical analysis of someone’s physical or biological characteristics (such as a fingerprint, an iris, or even a DNA signature). However, the term is increasingly being used, at least in business contexts, to refer to the application of biometric security. Although passwords can be guessed and network vulnerabilities exploited, […]

When you first start your trucking company the hopes are that it will succeed and make a mark for itself in the industry. So what happens if things aren’t quite growing and expanding at the pace you had hoped for? The first thing to tell yourself is to relax, this doesn’t mean your company isn’t a success, it just means […]

While careers in the science, technology, engineering and medicine fields are growing, the need for other skill sets remains. With any organization, interpersonal relationships and human behavioral patterns on a larger scale remain important. Effectively handling them is an integral part of keeping any entity functioning well. Whether it’s resources and strategy management, or team-building and employee relations, new courses […]

If you had dreams of becoming a cop or a firefighter when you were at school, you are not alone. You may also have dreamed of becoming the next Elon Musk or Mark Zuckerberg. Clearly, that lifestyle is unattainable for most of us, but dreams are good, as they help to shine a light into the future. Unfortunately, for many […]

Open up your calendar and what do you see, no doubt several meetings lined up for the week ahead. One of the biggest complaints people here in business is about meetings and how they can be take time up. This is usually down to meetings not having clear goals and no action plan afterwards is put together. If the meeting […]

If you invest in the stock market, you know how important it is to stay connected and up to date with the latest market trends. The last thing you want is to miss a significant trade because you weren’t glued to your computer. The second-to-last thing you want is to have to be at your computer when the markets open […]

Social work is often touted as one of those career types that is always in demand and provides a variety of benefits, but many times people don’t discuss the specific advantages that a degree in this field can offer. Obviously, social workers typically earn a decent salary and are involved in jobs that better their communities, but aside from those […]