Driving more organic traffic to your online store is an essential goal to reach in order to achieve increased profit, business growth, and competitiveness in a rapidly-growing, fast-paced industry. With a countless number of online stores selling products online, e-commerce store owners can often find themselves in a ‘survival of the fittest’ situation. Thankfully, by using the right strategies and techniques, you can significantly improve the traffic flow to your online retail shop. We’ve listed some of the best ways to achieve this:
Improve the User Experience
If you are experiencing a high amount of traffic to your store but also have a high bounce rate, this means that whilst your website may be hitting its traffic goals, customers aren’t staying around for long. When your website has a high bounce rate, this needs to be rectified before you can get worthwhile results from increasing the traffic to your store. Consider upgrading your e-commerce platform and investing in the services of an agency such as www.bingdigital.com to ensure that you’re providing your customers with a great experience once they land on your site. A high-quality e-commerce platform will offer everything that your customers require, such as a secure payment platform, easy navigation options, and quick access to support.
Engage on Social Media
Once you have ensured that your online store is providing the best possible customer experience to your visitors, it’s time to start engaging with your audience on social media and encouraging them to visit your website. Setting up consistent, active social media profiles across all social media platforms will ensure that your brand gains as much exposure as possible to your target audience. Be sure to update your social media profiles regularly to keep your customers in the know, and get back to their comments, tweets, and private messages as quickly as possible. This will improve customer engagement, satisfaction and loyalty.
As an e-commerce store owner, one of the biggest mistakes that you can make today is failing to offer a mobile-friendly user experience. No matter how great your store design and features work on a desktop PC or laptop web browser, if it’s not responsive to smartphones and other gadgets such as tablets, all of your hard design work could quickly be rendered useless. Not only will a store that isn’t mobile friendly put your customers off from returning, it can also damage your reputation with Google and affect your store’s search engine optimisation by knocking your search ranking down.
Provide Fresh Content
Content marketing has been the king of the digital marketing world for a long time, and its reign is far from over. Providing your audience with regular, interesting content via a business blog, video channel, and your social media accounts will gain more exposure for your company and create organic links. In turn, this will improve your SEO and encourage more traffic to your e-commerce store.
Running an e-commerce is a very competitive business, which many entrepreneurs can find challenging. If you found this information useful, please share it with your followers on social media!