Are you starting a medical or dental practice? If this is the case, you need to take the designing of your website very seriously. It is important for you to understand that your website will be an essential tool when it comes to attracting new patients. You can advertise the services you offer and inform the general public about what they can expect if they decide to make an appointment at your office. This is why you need to be sure that your website is designed correctly and includes all of the necessary elements. Here are five important design tips for outstanding medical and dental websites.
1. Make your site compatible with mobile devices
This is a good tip for any type of site. The bottom line is that more people are using their mobile devices to go online every day. In fact, there are millions of people who only use their phone to access the Internet. This means that you need to take all of these people into consideration when you are designing your site. You will be losing a large number of potential patients if your site is not compatible with mobile devices. Many webpages will not be able to be viewed properly by mobile device users if you fail to make your site compatible for people who use smartphones to go online.
You may already have a website for your dental or medical practice that has been up and running for several years. Your site may have been designed before mobile devices exploded in popularity. You will need to hire a web designer to upgrade your site to ensure that it is mobile-friendly. Businesses used to design a separate version of their site that mobile device users could easily view. However, businesses have now switched to making a single site that can be accessed by everyone. Another huge reason to make your site mobile-friendly involves the major search engines. Some search engines have changed the algorithms they use in an effort to punish websites that have not switched to a mobile-friendly design. This means that failing to make your site compatible for mobile device users could hurt your search ranking. Some of medical and dental website design companies such as Solution21 have been fast to adapt to recent mobile-friendly standards.
2. Include videos
It should not be hard to understand why people enjoy watching videos more than reading a large amount of text. This means that you should include many videos on your site in an effort to make it easier for potential patients to learn about your medical or dental practice. A person is much more likely to watch a video that lasts several minutes than they are to read three paragraphs that contain the same information. Videos are also a great way to introduce your staff. Hearing these people speak about their experience and qualifications will allow the viewer to connect with your staff. Videos can also be used as a way of giving potential patients a tour of your facility. People enjoy this sort of thing because they will want to see what your office looks like before they decide to make an appointment. You can narrate the video tour of your office to provide additional information.
3. Create a blog
It is always a good idea to create fresh content for your site on a regular basis. One of the best and easiest ways to do this is to write your own blog. You will not need to write very long blogs. In fact, shorter blogs have a better chance of being read in their entirety by visitors to your site. Simply use your blog as a place to post new info about your practice and any helpful tips you can think of. Writing a blog will also help to improve your site’s search ranking because many big search engines will scan for posts that have been added recently.
4. Social media
It is essential that your medical or dental practice has accounts on all of the major social media platforms. However, this is not enough. You will also need to make sure that the site for your practice clearly displays all of the links to your various social media profiles. This will make it easier for your patients to find them and start following them.
5. Create a logo for your practice
Your brand is basically the identity of your medical or dental practice. It is very important for you to develop a brand in order to make the public aware that your practice exists. A logo is a huge part of creating a brand. Hire a person to design an attractive logo that will be used throughout your site. You should also use the same logo on the business cards and stationary for your practice in an effort to further develop your brand.