Marketing is something that constantly changes. Whilst we see some trends evolve, others fade within a couple of weeks, forcing marketers to update their strategies and adapt quickly and accordingly. With all of this in mind, we’ve taking a closer look at why the next 10 years of marketing may be better than the last and how you can use the last 10 years as an absolute digital marketing guideline for your next campaign.
Users May See Fewer Ads
We see ads all the time – in fact, they’re everywhere. Whilst technology is expected to continue shaping the future of advertising, many marketers expect us to see fewer ads in the coming years. There are a number of reasons why we may expect to see a decline in the number of advertisements around us including that businesses want us to start focusing on the product rather than how it is displayed online, on TV or on radio.
Marketing Will Advance
With more and more tools becoming available to help us do various things online such as search the web for specific terms and more, marketing will continue to advance. These tools open up new opportunities, including many of which we can already perform but at a much quicker rate. Not only does this allow marketers to get more creative with the work that they carry out, but it provides the chance to advance existing campaigns.
These days, it’s becoming increasingly apparent that, in order for any marketing campaign to be successful, it needs to include an element of personalisation. This is especially true when it comes to email marketing, whereby users receive a promotional email in their inbox. Over the coming years, marketers need to think about how they can make all their marketing channels more personalised than they already may be.
Like personalisation, more and more campaigns will become more conversational in an effort to make it easier for businesses to interact with their target audience on a more personal level. Through these real-time conversations, customers will be able to get in touch with their target audience at a time that suits them whether they have an enquiry or a question that needs to be answered quickly.
With vanity metrics slowing being absorbed in everyone’s minds, marketers are focusing on increasing engagement between their target audiences. As a result, marketers are likely to start adapting their strategies to ensure that they include content that is interactive and forces people to engage or take a desired action. Through this type of marketing, businesses will be able to learn more about their customers and potentially discover a new source of leads through human-like interaction.
When people have a question, they want to know the answer straight away. With this in mind, businesses will work to make sure that their platforms are available 24 hours a day, 7 days a week, 365 days a year. This is especially true as people often work within the hours of 9-5, sometimes making it difficult for them to get in touch with a brand at a suitable time – but this is where social media comes in. Social media is an excellent way for businesses to ensure that they can be contacted by their target audience at any time, making it easy for them to respond quickly without having to arrange another form of contact such as an email or call.
Another way the next 10 years of marketing will be better than the last is the introduction of improved visualisation. This is especially true at a time where smart speakers and voice search are coming into one, often pushing visual content down the priority list. Despite this, research has proven that people prefer visual content over plain text and in some cases, this includes the use of voice. Instagram and Pinterest are just two platforms that more and more businesses will be jumping to in the next 10 years in a bid to improve their visual search.
Digital marketing has adapted significantly over the past 10 years and is likely to loop and change yet again over the next decade. When are your predictions in marketing by 2030?