Lead generation is a crucial tool for any company looking for new business. But, what do we really mean when we say lead generation? And if it’s important for new business, how do we ensure we’re doing it right? We answer these questions and more in the following blog. What is lead generation? According to Shanaka Thanapathy, in marketing, lead […]

Casting a wide net is one approach to marketing that established companies can use with good success. But if you’re a smaller company or one with an established brand, marketing to the masses might not be the best or most profitable way to advertise. No one company or brand can appeal to everyone, and the ones that try are the […]

If you are considering building a new or refreshed website for your business, it can be easy to only focus on the way it looks, rather than the way it performs. Don’t forget that your website is the online face of your business and/or product, it complements or even replaces a shopfront, so its importance should not be underestimated. Your […]

Today, many people think that there is no money in blogging and that it is merely a passion project. I’m here to tell you that it is definitely not the case. With some marketing techniques and great overall content, you can really get paid for your high-quality blog. In this article, I am going to be breaking down how to […]

Not every business enjoys the luxury of selling a product with obvious benefits. After all, it’s easier to market certain items than it is others. That’s partially because everyone can see the value of, say for instance, a new car. (You get better gas mileage with a new car, don’t have to take the bus, can go really fast, can […]

Marketing is an essential component of any business, whether it be to sell a product or service, grow awareness of your brand, or help bring company profits higher. Yet planning and running a campaign can take up lots of time and money, which can sometimes be more detrimental to a business if it isn’t successful. Unfortunately, this can put start-ups […]

If you’re planning a business event, then you want to optimize your chances of appealing to a wide audience of current and potential clients to garner as much attention and interest in your business and brand as possible. By doing so, you open the possibility of future sales and business contacts, building your company’s reputation and you may even reach […]

Online marketing can be a real challenge for any business, large or small. To grow your brand online, you need to follow the best content marketing, website design and search engine optimization (SEO) practices. But that can be difficult, because SEO is constantly in a state of flux. Some techniques that worked really well a few years ago can actually […]

For the survival of any type of business, profit generation is a must as it makes a business run for a long period of time and also increases its reputation in the market. If you want to increase the name of your business, then marketing is must, as it will help in attracting potential customers. Marketing can be done in […]

A good business is like a well-oiled machine. Everything running smoothly, everyone on the same page. And if you’re running a business in 2018, there’s a chance that you’re looking at a whole slew of dashboards and data points to influence your decisions, right?  With everything from risk management to marketing tied to metrics, it’s exponentially easier to make informed […]