Trade shows are a platform to showcase your brand or business, there are a lot of benefits of showcasing your brand at a trade show. There are a lot of ways that trade shows can improve your business. It is an effective way of getting your name out in the market. It increases the credibility of your business and you […]

Are you struggling to differentiate your company from the competition? Poor online visibility may be one root cause of your woes. Fortunately, you don’t have to hire a white-shoe marketing firm to significantly improve your online presence. With the exception of #1 and perhaps #5, none of the strategies outlined below require any out-of-pocket investment. Target Common Search Terms (But […]

What’s an elevator pitch? According to Investopedia, a site that helps you understand complex business and financial concepts, elevator pitch is “a slang term used to describe a brief speech that outlines an idea for a product, service or project. The name comes from the notion that the speech should be delivered in the short time period of an elevator […]

Finally! After your stressful planning, diligence, and vigilance, your efforts finally paid off and you had a successful event. It’s a wonderful feeling, right? Yes, it is! But things don’t stop there. I bet you feel so proud of yourself, and you should be, but there is still a lot of work to do. You see, the event was just […]

Do you have trade shows on your mind? Don’t worry, you’ve come to the right place. We’ll help you uncover the best opportunities that await you at your next trade show, as well as some ways to make the most out of your trip for your company as well as you professionally. The main thing that you’ll want to do […]

One of the best and tried way to grow your business is through email marketing. This will help you in generating more sales and leads. Email marketing covers an assortment of services, from promoting your services to engaging with the customers. Irrespective of the strategy you use, it should be properly planned. For making your strategy effective, it must be […]

When you start your own business, sometimes the only thing you have is your reputation. The better that is, the more likely you will find new customers and grow successfully. Keeping your reputation positive and improving it as you go along is essential if you want people to trust you and the work you do. If you want to discover […]

In any occupation, the first impression is usually the last as well. Hence, it is imperative that you make it a memorable and long-lasting one. Your business card is the first impression that people will have of you and your company. It is the perfect way to make a forceful impact on your prospective clients. A business card should say […]

Lead generation is a crucial tool for any company looking for new business. But, what do we really mean when we say lead generation? And if it’s important for new business, how do we ensure we’re doing it right? We answer these questions and more in the following blog. What is lead generation? According to Shanaka Thanapathy, in marketing, lead […]

Casting a wide net is one approach to marketing that established companies can use with good success. But if you’re a smaller company or one with an established brand, marketing to the masses might not be the best or most profitable way to advertise. No one company or brand can appeal to everyone, and the ones that try are the […]