Category: Marketing

What Can I Expect From A Guest Speaker At Our Conference?

What Can I Expect From A Guest Speaker At Our Conference?

The right guest speaker can make the difference between a successful event and one that you would rather forget. You need to be prepared to research each potential candidate thoroughly before you commit to one. Organizing any conference is stressful enough, sorting the venue is only the first step in a long list of issues; this is why it is […]

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4 Tips For Branding In The Digital World

4 Tips For Branding In The Digital World

Even though people have been using design, signage, and copy to distinguish their products and property probably for as long as products and property exist, modern branding has its roots in the early 20th century. Think about how much has changed in more than a hundred years that have passed since then. Early branding was about product packaging, slogans, and […]

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3 Reasons Influencers Are a Magnet for Brands Today

3 Reasons Influencers Are a Magnet for Brands Today

People respond well when they’re approached properly. For brands, finding this approach is key for extending their reach and achieving optimal success. In today’s digital age finding a way to personally connect is the holy grail of marketing and influencers are the answer. Brands from all industries are seeing the value of ambassadors. It helps build customer relationships and can […]

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What to Know About Marketing Benefits, Not Features

What to Know About Marketing Benefits, Not Features

Rule 101 of any marketing is that you need to focus on the benefits, not the features. However, no matter how many times companies hear it, they can’t seem to follow this golden rule. It’s undoubtedly tough. It’s difficult to avoid focusing on the features you’ve worked so hard to introduce and to market benefits, you have to know your […]

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Advantages of Infographics over Written Content

Advantages of Infographics over Written Content

“A picture is worth a thousand words” is an old idiom that we all know. A complex idea or topic can be conveyed with just a single picture. And as the Chinese say, 1001 words is worth more than a picture. Written text can do a lot but right visual can do a lot more. Information graphics or infographics are […]

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How personalized computer checks can spread your marketing message

How personalized computer checks can spread your marketing message

It’s an aspect of business that’s often overlooked, particularly by smaller companies or by self-employed contractors, but computer checks are an important tool in your marketing arsenal if you want to grow your businesses. For those of you looking to find ways to expand your outreach, then take a look at how computer checks can help spread your brand in […]

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5 Factors that Make or Break a Great Business Sign

5 Factors that Make or Break a Great Business Sign

With so much attention paid to improving websites and enhancing customer experience, it’s easy to lose sight of the fact that business signs — yes, those things that have been around eons before Emojis and selfies arrive on the scene — also need to be optimized. The question, of course, is what comprises an outstanding sign that boosts visibility and […]

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3 Reasons why Digital Marketing is Essential for B2B Companies [Infographic]

3 Reasons why Digital Marketing is Essential for B2B Companies [Infographic]

For some reasons, many B2B businesses fail to take advantage of the power of online marketing. While many B2B businesses rely on offline techniques such as cold calling, direct mail, and referrals, they are leaving tons of viable leads on the table by not using digital marketing. In this article, we’re going to touch on some of the reasons why […]

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5 Brands Successfully Using Music for Their Brand’s DNA

5 Brands Successfully Using Music for Their Brand’s DNA

Many companies are working alongside artists to create effective branding that attracts consumers. We are therefore providing an in-depth look at the five brands successfully using music for their brand’s DNA. Auster First up is Auster, who is offering the perfect blend of music, art, fashion and flavor in their branding. The curated marketplace believes in working in harmony alongside […]

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Get Your Message Across with Outdoor LED Signs [Infographic]

Get Your Message Across with Outdoor LED Signs [Infographic]

In the days before advertising, the main way people had to exchange information was word of mouth. Today, there are numerous ways for businesses and others to get their messages out to the public. One type of communication device is an electronic message board. They are capable of displaying several messages. The boards are also able to use all types […]

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