6 Arguments for Corporate Patronage of the Arts – Why Support Creatives in Your Midst?
No matter how profitable your business, you have every right to question the wisdom of non-core expenditures. Why should you invest in individuals and organizations whose success or failure has no bearing on your bottom line? In short, because not all non-core expenditures are created equal. A growing body of evidence suggests that corporate arts patrons realize substantial indirect benefits […]
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