Creating content that is not only shareable but also has the potential to go viral is the ultimate goal for many marketers, brands, and creators. In the era of the internet, achieving virality can significantly boost brand exposure, increase user engagement, and even drive sales. This comprehensive guide presents 30 proven strategies for creating content that grabs attention, sparks engagement, and encourages sharing ─ increasing the likelihood of your content going viral.
1. Emotional Trigger
Create content that appeals to people’s emotions, as it more likely to be shared. Powerful emotional triggers include joy, fear, anger, or awe.
2. Practical Relevance
Ensure your content offers information that people can use immediately or within a short period, making it as practical and actionable as possible.
3. Unique and Engaging Headlines
Catchy, intriguing, and concise headlines entice people to click and share content.
4. Leverage Influencers
Partner with influencers who align with your brand and have them share your content with their audiences to garner more reach.
5. Create High-Quality Content
Invest in producing well-researched, professionally written, and visually as this positively impacts credibility and shareability.
6. Evoke Curiosity
Incorporate curiosity gaps into your content to motivate users to click and share interesting posts.
7. Time Your Content Releases
Publish your content when your target audience is most active and it is more likely to be shared.
8. Optimize for Shareability
Include share buttons on your website or blog, making it easier for readers to share your content on social media platforms.
9. Use Listicles
Listicles, or list-based articles, simplify complex topics and enhance shareability.
Infographics are visually appealing, easy to understand, and have a high for going viral.
11. GIFs and Memes
GIFs and memes make your content more shareable as they inject humor and incite relatability.
12. User-Generated Content
Encourage your audience to create content featuring your brand, as it adds authenticity and is more likely to be shared.
13. Create Mobile-Friendly Content
With mobile usage dominating internet traffic, optimize your content for mobile devices to improve user experience and shareability.
14. Inspirational and Aspirational Content
People enjoy sharing content that inspires them, so include messages of hope, success, or self-improvement to encourage sharing.
15. How-to Guides and Tutorials
Create helpful how-to guides and tutorials, offering practical knowledge and solutions to your audience’s issues.
16. Shareable Quotes
Incorporate shareable quotes or captions in your content, as they easily resonate with readers and have the potential to go viral.
17. Long-Form Content
Long-form content offers in-depth insights and often performs better in search results and encourages sharing.
18. Ask Open-Ended Questions
Pose thought-provoking questions to spark engagement and encourage user-generated content.
19. Interactive Content
Quizzes, polls, and surveys provoke higher engagement and shareability, as they offer personalized experiences.
20. Create Contests and Giveaways
Hosting contests and giveaways amplifies your brand exposure, and users are likely to share such content to participate.
21. Leverage Media Stories
Utilize social media stories across platforms for their ephemeral and interactive nature, as they foster engagement and sharing.
22. Timely Content
Produce content related to current events, trending topics, or holidays to capitalize on the momentum.
23. Collaboration with Other Brands
Partner with other brands to create and share content that reaches a broader audience.
24. Optimize for SEO
Maximize the reach of your content by optimizing it for search engines, making it more accessible and shareable.
25. Branded Hashtags
Create branded hashtags to encourage users to share content while spreading your brand’s message.
26. Case Studies and Success Stories
Share your brand’s success stories, or customer testimonials, to entice users to engage and share your content.
27. Offer Exclusive Content
Create exclusive content for your loyal subscribers or customers to foster loyalty and encourage sharing.
28. Behind-the-Scenes Content
Offer a glimpse into the inner workings of your brand, making your audience feel connected and more likely to share the content29. Use Social Proof
Highlight user-generated content that proves your product or service’s benefit, provoking users to share their testimonials.
30. Monitor, Measure, and Adjust
Keep track of the performance of your content, and adjust your strategy accordingly to produce more shareable content.
Creating shareable and potentially viral content requires a well-thought-out strategy, creativity, and persistence. Implement these proven strategies in your content creation process, and witness an increase in user engagement and shareability, as well as a boost in your online presence.