After you’ve created the design for your website, it’s time to consider the content that you’ll use to populate every page on that site. And within that content and the meta data of your website, you need to use keywords, links, and other strategies to optimise your site and get it to rank high in search engine results.
To further increase the traffic to your site, however, you need to go beyond on page SEO and focus on the following off page SEO strategies as well.
Get into Blogging
Blogging is one of the most effective methods that you can use today to promote your website. Start by creating a blog that is loaded with high quality content for your visitors. Post this blog to your own website and then promote it in blog search engines and directories. You can also post comments on other related blogs, linking back to your post.
Try Guest Blogging
In addition to setting up your own blog and populating it with valuable, relevant posts, you should also consider writing some blogs for other websites. You can find blogs within your niche and request to be a guest blogger on those sites. They will post your content and your byline, along with a link to your website, and this could help attract even more customers to your business.
Use the Power of Social Networking Websites
Get involved on social media networks so you can start advertising and marketing your brand and building your positive online reputation. Focus on sites like LinkedIn, Twitter, and Facebook, where your target audience is most likely to be. Create a profile that contains information about your company, including a link to your website, and start creating an expansive network of followers with whom you can share information about what you do, as well as more links to your site.
Submit Your Site to Directory Websites
Even though some people will tell you that submitting your site to a directory no longer works, it is actually still a strategy that you can use for off page SEO. Just be sure to select high quality directories like Yahoo Directory, One Mission, DMOZ, Pegasus, and ZoomInfo. And also be sure you choose the right category for your submission. You don’t need to resort to getting paid listings, so this can be a way to promote your site in a totally free way.
Use Linking Strategies
There are several linking strategies that you can use when it comes to off page SEO. For example, there’s link baiting, link exchange, and cross-linking. Using a combination of these will give you the best results, but if you need some help, you can hire professionals at a link building agency to do the work for you.
Use the tips above to implement some off page SEO strategies that work at building your online reputation and attracting more visitors to your website. When you combine these efforts with effective on page SEO, you should notice conversion numbers increasing.