Marketing

How to Market a Product in a Highly Regulated Industry
by in Marketing

How to Market a Product in a Highly Regulated Industry

Marketing is already challenging, but if you’re marketing in a highly regulated industry, with the vape marketing niche being one such example, you’ll face even more roadblocks. You’ll encounter difficulties when trying to reach your audience in a relevant and personal way and you’ll need to follow protocols for reaching consumers, particularly when there’s financial or personal information involved. So [...]

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Why Your Content Marketing Strategy is Failing
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Why Your Content Marketing Strategy is Failing

Content marketing is an essential component to any business’s promotional strategy today. But what if your content marketing strategy is failing to deliver the results that you’re after or the results that you were anticipating? Keep reading to learn more so you can tweak your content marketing strategy and make it work better for you. You’re Not Advertising Right If [...]

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Benefits of Corrugated Boxes in Product Marketing
by in Marketing

Benefits of Corrugated Boxes in Product Marketing

The success to business not only lies in the production of the particular commodity, but also how you market and distribute it. Packaging is very important because it creates an impression in the mind of the customer that you care for them and you only want the best for them. One of the packaging solutions that have survived the test [...]

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Here’s Why Your Business Has to Be Online
by in Marketing

Here’s Why Your Business Has to Be Online

Were you aware of the fact that some 81% of people will go online and check out a business before they shop there? And did you know that about 60% of online traffic comes from the major search engines? If your site is not on the first page of those search engines, then you won’t get people coming to your [...]

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Common-Sense Small Business Marketing Tips
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Common-Sense Small Business Marketing Tips

Let’s face it – most small companies are not in the marketing business.  Whether you are an engineer, an architect, or something else equally interesting, the fact is that you need clients and growth to remain profitable.  How can you achieve this?  It takes a sound marketing strategy to bring in new work and set your business apart from the [...]

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Putting Your Email to Work for You
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Putting Your Email to Work for You

By now, using email to help market your products and services is pretty much “old hat.” It’s stranger not to engage in email marketing than it is to set up your own list and start collecting recipients. That doesn’t mean, however, that email marketing hasn’t changed since entrepreneurs started using it. On the contrary! Email marketing has changed significantly–and there [...]

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Top Three Tips to Succeed with Your MLM Business
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Top Three Tips to Succeed with Your MLM Business

Would you like to know how to succeed in the MLM business? In this article, we are going to offer three valuable tips to succeed in any MLM or direct selling business. If you want to be a top earner in any kind of MLM business, you must consider the following: 1. Take control of your own lead generation You [...]

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Sales 101: Sell Me This Pen
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Sales 101: Sell Me This Pen

We’ve all, at one point or another come face to face with this exercise. Whether you deem it a sufficient, qualitative gauge of a salesperson’s ability to think on their feet or a cruel request designed to see an inexperienced seller squirm, knowing how to sell and to whom is arguably the most important skill any intrepid entrepreneur should master. [...]

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Why Trade Shows are a Key Tool for Marketers
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Why Trade Shows are a Key Tool for Marketers

When it comes to business marketing, many professionals fail to recognize the benefits of attending trade shows. As a result, trade shows may come and go, but the business is unable to take advantage of that opportunity for new promotion. So keep reading to learn more about why trade shows are actually a key tool for marketers, and why marketers [...]

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How to Handle Your First Business Expo
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How to Handle Your First Business Expo

Business expos (exhibitions) are becoming more and more popular and more and more vital to the continuing success of businesses, particularly SMEs. There are specialist ones like Brighton SEO for the Digital Marketing industry or generalised ones that can be found up and down the country in every county and major town. Preparation If this is your first time hosting [...]

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