Marketing

Striking a Business Balance: Reasons You Shouldn’t Forget About Direct Mail Marketing
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Striking a Business Balance: Reasons You Shouldn’t Forget About Direct Mail Marketing

Successful marketing requires a careful balance and the use of many different kinds of media. No matter what kind of business you own, you probably already have a company website and a Facebook page. Maybe you started a blog or set up an Instagram account to engage with your customers directly and build your brand. While all of those strategies [...]

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Marketing Mainstays: How to Increase Profits Using Promotional Products
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Marketing Mainstays: How to Increase Profits Using Promotional Products

No matter what kind of business you own or what niche you fall into, marketing is always a challenge. There are many ways to market a business, but getting the word out about a new product or upcoming grand opening can often be expensive. Fortunately, there are lower cost ways to spread the word about your business and get the [...]

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Everything You Need to Know About Catering Your Conference
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Everything You Need to Know About Catering Your Conference

Providing catering at a conference is necessary to keep attendees tended to and focused, but it can be a daunting process.  Here are several of the most important elements to consider when planning catering for your next conference. Find the right caterer for you!  Every event is different and therefore calls for a different set of needs.  Before you select [...]

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Social Media Tips for Exhibitions and Events
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Social Media Tips for Exhibitions and Events

To promote your business, you probably already use social media, as it allows you to connect with people from all over the globe, especially your target audience. But if you’re going to be attending an exhibition or other event and you want to promote it to the masses, you should be employing your social media channels as well. So in [...]

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Trade Show Success: Pointers for Picking a Top Notch Booth Team
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Trade Show Success: Pointers for Picking a Top Notch Booth Team

Who represents you at a trade show is what will make or break the day for you and your company. Here’s how to choose the perfect team to represent your business and make the most of the event. Experience Experience counts. Companies like Midlake Custom Hinges know this, and that’s why they consistently rank above their peers in the custom [...]

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Why Survey Your Customers? Benefits of a Business Survey.
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Why Survey Your Customers? Benefits of a Business Survey.

There are a number of reasons you should learn what your customers have to say. After all, they are the ones purchasing your product, so knowing what they want and expect can be truly invaluable. Some of the primary benefits offered by a customer survey are found here. Customer Loyalty When you know what a customer likes or dislikes you [...]

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Three Marketing Strategies That Will Keep Your Personal Finances Growing
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Three Marketing Strategies That Will Keep Your Personal Finances Growing

If you’re serious about developing a strong financial future that entails personal happiness and ongoing professional success, learning how to keep your personal finances growing is important. And irrespective of what business you’re in, learning how to effectively market your goods and services is one of the best ways to make it happen. Luckily, there are a plethora of basic [...]

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Powerful Public Relations: Letting the Media Do Your Marketing for You
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Powerful Public Relations: Letting the Media Do Your Marketing for You

Publicity is the oxygen that breathes life into your marketing campaign and helps you to raise awareness about your start-up business. Getting media coverage is a proven strategy in promoting your company and helping it grow through greater recognition of your brand and product or service that you are offering. Every new start-up would love access to some high-profile media [...]

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4 Different Places to Use Roller Banners
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4 Different Places to Use Roller Banners

When you think of a roller banner or pop up banner the first place you probably picture it is at a trade show or exhibition. Pop up display banners are ideal for attracting attention to a stand, and give passers-by more information and detail about the product or service on offer. But while a roller banner may be an essential [...]

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Things to Consider When Choosing the Right Label For Your Product
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Things to Consider When Choosing the Right Label For Your Product

Being the owner of a small business can be quite a stressful and complicated job. There are a number of things you have to do in a small business to make yourself a success. If you are in the business of manufacturing goods, then you will have to worry about how your brand is perceived by the public. In order [...]

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